Facebook Uses Your 2fa Phone Number For Ad Targeting

September 28th, 2018
Facebook Uses Your 2fa Phone Number For Ad Targeting


Photo: James Bareham, The Verge

In today's Technology Today, we discuss how Facebook is using the numbers you provided for 2FA (two factor authentication) to ad target.

What You Need To Know

Facebook is currently using your 2FA phone numbers, as well as other numbers provided for overall security purposes, to better help them target ads. This seems to be a recurring theme with the social giant, as they have been utilizing contact information from end users who didn't personally provided their information for ad targeting purposes, for years - in other words, Facebook is mining people's information, such as their phone numbers, contact books, and other personal date, to promote their own agenda, and flip a profit.

To get to the bottom of this, Tech Crunch reached out to Facebook. Below, is the response they received.

“We use the information people provide to offer a better, more personalized experience on Facebook, including ads. We are clear about how we use the information we collect, including the contact information that people upload or add to their own accounts. You can manage and delete the contact information you’ve uploaded at any time.”

Facebook will also be implementing this mining practice when it comes to WhatsApp, very soon. We will be sure to keep you updated on when it goes into play.

What Do You Think?

How does this make you feel? Do you feel betrayed or could you care less? Be sure to sound off, below!

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Until next time, Techies!